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Vendor Wholesale

DO YOU OPERATE A TRACK, SERIES OR SPEED SHOP?
Want to Increase Your Merchandise Sales?

WELCOME TO THE FUTURE OF MERCHANDISING!

PROVEN DESIGNS + WIDE VARIETY of GARMENTS + SMALL QUANTITY ORDERING
= MORE SALES & LESS "DEAD INVENTORY"

~ Low Order Minimums (15 - 50 items) ~
35% - 60% Gross Profit (see account levels below)
Fresh, New Products & Styles Available Every 1-2 Weeks
7 - 10 Day US Delivery (2-3 Weeks International)

HOW ARE WE DIFFERENT?
Small Quantity Ordering
Choose from 2,000,000 Options (and counting)
(Garment Type, Size, Color, Design/Slogan & Logo) 
Our Profits Go Back Into Supporting the Sport

Over 2,000,000 Variations In Stock!

Choose from 60+ Best Selling, Dirt Dog Designs & Slogans
Tees - Tank Tops - Long Sleeve - V-Neck - Hoodies - Hats - More!
Youth, Ladies & Adult in Up to 19 Colors & 15 Sizes (2T - 5XL)

Choose from Our Multiple Logo Options or Customize with Your Logo!


"We had shirts printed by a local shop last year,
but they didn't sell as well as we had hoped." 

Most Common Problems that Kill Merchandise Sales:

>  Outdated/Poor Design and/or Lack of Variety in Garment Styles, Sizes & Colors
>  No Sense of Urgency (same products are available all season)
>  No Repeat Sales (nobody wants five of the same shirt)

OUR SOLUTION: 

Have you ever noticed that your merchandise sales decrease as the season wears on?  That's because your product offering probably doesn't change much from the first day.  We solve that problem with an innovative program that increases your average sale, generates more repeat customers and greatly reduces your risk of unsold inventory.  

It's Simple.  Cast More Bait to Catch More Fish

Instead of forcing you to buy 100+ shirts in a single design, we allow you to order as few as 15 items per design/slogan.  This allows you to offer an ever changing, wide variety of inventory in small quantities.  Variety attracts more customers and small quantities increase sales by training the customer to "buy it now" because you might not have it next week.  Your fans will run to your booth each week to see what's new.  You can choose from 60+ designs in multiple garment styles and we're launching many new products this year including decals, koozies, drink-ware, bandannas, buffs & more! 

 



ABOUT US:

 

We thought it was time that someone did something to help the smaller budget tracks, series and speed shops that keep our sport alive.  Dirt Dog is the leading lifestyle brand in dirt track racing and Dirt Dog Gear makes it easier, more profitable and less risk to start or expand your merchandising program.   Launched in 2009, Dirt Dog Industries supports the sport with a unique blend of media, marketing and merchandising services.  Our founder has 35 years of sales and marketing experience and has been involved in motorsports for 40 years as a fan, racer, promoter, flagman, announcer, sponsor agent and racing school owner. We are not some screen printer that suddenly decided to make dirt track shirts.  We are racers who got fed up with expensive, mediocre options and decided to create a better solution. 

WIDE VARIETY of GARMENT STYLES, SIZES & COLORS + 
MARKET TESTED DESIGNS
 + SMALL QUANTITY ORDERING =
LESS RISK & MORE PROFIT

 

 







 

We're looking to forge long term partnerships.  In addition to great merchandise, we offer complete marketing and PR services including graphic design, PR writing, branding and strategic planning.  More importantly, we own powerful, social media properties which we can use to promote you.  Ask us how we can help increase your attendance, car counts and ROI for your marketing partners.  
         
Click an icon to follow us!

 

We Offer Two Types of Wholesale Programs:

1. Buy Dirt Dog Gear "Off the Rack" (See Account Levels & Pricing below) 

2. Customize Our Apparel with Your Logo (Details & pricing provided after you submit your application.)

To be approved for wholesale ordering, please complete these steps:

1.  Fill out and submit the Vendor Application form below
2.  Create a Customer Account by clicking "Create Account" in the top right corner of this page.  (No Purchase Required ~ Name & email only.  It just allows us to grant you access to Wholesale pricing once we review your application.)
3.  Once we verify your info and answer all your questions, you just need to open an account to lock in your pricing for the year.  

We will respond within 48 hours to answer all your questions. 

 

LOCK IN YOUR PRICING by OPENING AN ACCOUNT
THEN ORDER a WIDE VARIETY in SMALL QUANTITIES (All at Once or Over Time)

Wholesale Account Levels for "Off the Rack" Dirt Dog Gear:

VENDOR

MERCHANT

PARTNER

BULK COMMERCIAL

INITIAL BUY IN LEVEL

$1,000 - $2,999

$3,000 - $4,999

$5,000 - $9,999

$10,000+

Your Avg. Gross Profit at Suggested Retail

36%

45%

53%

55%-60%

Minimum Order

$150

$250

$350

$500

# of Designs and/or Garment Types this Buy In budget gets you

3 - 12

10 - 17

Up to 20

20+

 

2018 Suggested Retail Pricing (all vendors):

NOTE: You'll notice that some of the Suggested Retail prices below are $1-$3 higher than what we charge our online, retail customers.  HOWEVER, all online customers also pay a minimum of $5 shipping for tees and $9 for hoodies (more for multiple items and/or international shipping).  We are very diligent about making sure that your customers are almost always paying less for each item than what it would cost them to order online with shipping.  Yes, we occasionally discount items with Sale Pricing but you can also buy that item when it's on sale and save even more!  We only succeed if you do and think it's ridiculous when manufacturers undercut their own retailers.  We're in this together!
Youth Adult 2XL - 5XL
 Tees $15-$16 $20 +$1 per size
Limited Edition Tees $20 $25 +$1 per size
Long Sleeve Tees $20 $25 +$1 per size
3/4 Sleeve Raglan $20 $25 +$1 per size
Hoodies $25-$30 $35-$40 +$2 per size
Ladies Tank Tops n/a $20 n/a
Ladies V-Neck Tee n/a $23-$25 n/a
Hats coming! $20 n/a
Dickies Jackets n/a $70 +6 to +$14

 

 


NOTE:  To c
ustomize Dirt Dog Apparel with your logo, an additional, One Time, Set Up Fee may be required.   Determining factors include:

  • You initial Buy In level and projected sales volume
  • Whether or not you provide print ready art (vector file)
  • Number of colors in your logo
  • Size of your logo (left chest, full size print or both)



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