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“If all we wanted to do was sell more shirts, we would put our products in the big, commercial merchandising trailers and shopping malls like all the other apparel companies. That has never been our primary goal. Our mission is to help racers.” – Joe McConnell CEO Dirt Dog Industries
Sponsorship is Getting Harder to Find, So We Came Up with a New Idea.
WORK TOGETHER. GROW TOGETHER.
JOIN THE REVOLUTION!
DO YOU WANT: MORE $$$ for RACING? INCREASED NAME RECOGNITION? MORE EXPOSURE for YOUR SPONSORS? TOOLS & COACHING to LAND MORE SPONSORS? A VARIETY of CUSTOM TEAM APPAREL in SMALL QUANTITIES?
To a certain extent, racing will always be a money game. But we think things have gotten out of hand and that it's time someone helped the underfunded teams that "show up and suit up" every week to keep our sport alive.
WE BELIEVE THAT PASSION, TALENT & HARD WORK SHOULD BE RECOGNIZED.
WE BELIEVE THERE ARE NEW, SMARTER WAYS TO GROW OUR SPORT.
WE BELIEVE THAT ALL RACERS DESERVE ACCESS TO QUALITY MERCHANDISE & EFFECTIVE PR.
WE BELIEVE IN YOU.
WHAT IS TEAM DIRT DOG? Team Dirt Dog is a pretty simple program. We want qualified racers to act as our brand ambassadors and local distributors. If you are accepted, you're allowed to buy Dirt Dog Gear Merchandise at wholesale in any quantity (10 tees, 6 hats, etc.). You buy wholesale, sell at retail and keep the profit each night. We'll even personalize our merchandise with your team logo for no additional cost!
Here's the catch. We only allow one distributor per track or series, so there is an initial, minimum deposit or "buy in" of $500 to lock in your "territory" and wholesale discount level. Every penny of your deposit goes towards your first wholesale order. After that, each wholesale order only needs to meet the minimum order total for your program level ($150 per order for Distributors, $250 per order for Merchant Accounts and $500 for Bulk Commercial). After four years of running this program, we've found that $500 is the minimum amount of inventory one should start with. Any less, and you simply won't have enough variety to offer your customers (designs, sizes and colors).
For most racers, a "product sponsorship" now amounts to little more than 10-20% off retail pricing and maybe a contingency award in exchange for displaying their decals on your vehicle. As a member of Team Dirt Dog, we'll give you contingency awards and a whopping 33-60% discount for doing the same thing! Plus, we provide our racers with the added credibility of a national sponsor, a full season of free, global PR on Dirt Dog Media (press releases, graphic design, video editing and distribution) plus a host of additional services and discounts.
Our social media reaches over 400,000 people every month.
Dirt Dog Media Links
For the average local or regional racer, one year of PR with Team Dirt Dirt will increase your exposure 10x to 50x over what you would generate on your own. More Exposure = More Sponsor Opportunities * On average, each PR post we make for our racers is worth over $200 (each post includes FB, Twitter & IG). 10 Posts per Season = $2,000+ in Free PR!
WHAT MAKES OUR MERCHANDISING PROGRAM DIFFERENT? We now offer over 2,000,000 possible choices of garments, sizes, colors, designs, logos and sleeve prints and will double our product offering in 2018. What makes this program unique is that we allow you to buy ANY quantity of each design, garment or product at wholesale. The idea is for you to have a wide variety of ever changing merchandise in small quantities.
1. Variety attracts more customers, increases your average sale amount and generates more repeat business. (Most folks aren't going to buy three copies of the same shirt, but they will buy three different Dirt Dog designs with your name on them.)
2. Small inventoryquantities reduce overstock, allow you to frequently restock with fresh, new designs and increase sales by training the customer to "buy it now" because you might not have it next week.
3. CUSTOMIZE IT! You can now turn our designs into your Team Apparel by personalizing some or all of your Dirt Dog Gear with custom sleeve prints and/or by replacing the Dirt Dog logo with your name/car # or team logo. As a member of Team Dirt Dog, you will not be charged the extra customization fees like our retail customers. You pay the same, wholesale price for customized or "off the rack" merchandise and can mix and match in any quantities! To accomplish this, we simply need you to pay a low, one time, set up fee or increase your initial "buy in" as outlined on the application page. For most racers, our custom logo option is a much more flexible, lower risk and higher profit alternative to buying a large quantity of traditional "driver shirts".
Team Dirt Dog members can use our merchandise for sponsor gifts, online contests and event prizes plus make money by selling at their events.
Earn $1,000 - $10,000 profit each season selling Dirt Dog Gear at your track or series. We provide international marketing to generate customers for you. We only succeed if you do.
WIDE VARIETY + PROVEN SELLERS + SMALL QUANTITIES = LESS RISK & MORE PROFIT
EARN 2018 BONUS AWARDS! $500 Bonus for TDD Driver with the Most Feature Wins $300 Bonus for TDD Driver with 2nd Most Feature Wins $200 Bonus for TDD Driver with 3rd Most Feature Wins
Win Bonuses paid in the form of Store Credit/Gift Card(s) for individual driver with most verified A-Main Victories (in their registered division/TDD vehicle) between Jan 1, 2017 and Dec. 31, 2017. Driver must be a current TDD member in good standing, meeting all member requirements.
This is a limited and protected opportunity, apply now to lock in your track or series!
Only one distributor allowed per track/series 20 New Positions Available for 2018
Team Dirt Dog Requirements:
Well maintained, sharp looking race car/bike/truck/kart
Top 10 capable machine & driver (Convince us you've got talent even if your record doesn't show it.)
Must be Fan Friendly (no jerks or prima donnas!)
Willing and able to follow instruction and give extra effort for extra rewards
Ability to immediately lock in your position (upon acceptance to TDD) by opening a Wholesale Account. You do this by placing a minimum $500 deposit. Every penny of your deposit goes towards wholesale merchandise.
Commitment to email us brief updates with race results every week you race.
To be eligible for year end bonus awards, you must have ordered at least $1,000 in wholesale product during the calendar year in addition to your initial buy in/deposit. ($1,000 = selling approximately 10-15 tees/hats/hoodies per month during a 6 mos season).
WHAT YOU DO:
Represent and sell Dirt Dog Gear at your races and on your social media (buy wholesale and sell at retail).
Display our Team Dirt Dog graphics or stickers on your car/bike/truck and trailer (conditions apply)
Generate positive exposure for the Dirt Dog brand online and at the track
IMPORTANT: In order to maximize your profits, it is critical that you have permission from the track owner and the extra personnel to set up a tent/booth/trailer in or near the grandstands. Just selling out of the pits is OK, but you will earn 3-5 times more if you can access the fans.
WHAT YOU GET:
Full season of global PR on Dirt Dog Media (to grow your name recognition and social media)
Earn $1,000-$10,000 for your 2018 racing budget ($7-$12 per shirt & $13-$18 per hoodie)
Order from 50+ designs on multiple products plus exclusive access to Team Dirt Dog items only available from you!
Earn Bonuses with Sales Contests and performance incentives
Contingency awards for A-Main wins ($50-$250 Gift Cards)
Increased exposure & promotion w/ measurable results (ROI) for your other sponsors
More training, tools and credibility to approach & secure bigger sponsors
Huge discounts on custom driver merchandise plus graphic design, video services & MORE!
**NOTE: APPLICATIONS ARE REVIEWED IN THE ORDER RECEIVED. FIRST TO APPLY GET FIRST CONSIDERATION. IF YOU ARE ACCEPTED, YOU MUST BE PREPARED TO PLACE YOUR DEPOSIT IMMEDIATELY. DUE TO THE HIGH VOLUME OF APPLICATIONS, WE CAN NOT HOLD A TRACK WITHOUT A DEPOSIT WHILE OTHER QUALIFIED RACERS ARE TURNED AWAY.**
CLICK IMAGE BELOW TO GO TO APPLICATION PAGE
If Your Track or Series is Not Listed Below, It is Still Available!
CLAIMED TRACKS & SERIES 2018
US Western Region
Deming Speedway | Deming, WA | Audrey Balmert #52A Micro Sprint Washington Modified Tour | Republic, WA | Tiana Berkeley #45 A-Mod Rattlesnake Raceway | Fallon, NV | Jeff Tuttle #29 Hobby Stock Bakersfield Speedway | Bakersfield, CA | J.D. Brown #14 Mod Lite Lemoore Raceway | Lemoore, CA | Reilee Phillips #88 Micro Sprint
US Central Region
IXCR & GNCC Off Road Series | Midwest States | Jerad & Kole Hamm #923 XC1 Pro UTV Peoria Speedway | Peoria, IL | Roger Rebholz #10 Super Late Model & #110 UMP Modified * 2 Wins / 2nd & 6th in Points Northern Lights Sprint Series | ND, SD & MN | H.J. Norman #14N 305 Sprint IRA Outlaw Sprint Series | WI, IL | Rick Kelsey #11k 410 Sprint Park Jefferson Speedway | North Sioux City, SD | Brant O'Banion #47 410 Sprint ABC Raceway | Ashland, WI | Cy Hoaglan Midwest B-Mod Arkansas Sprint Kart Assc. | Jonesboro, AR | Mike Morris #89 Outlaw Kart
US Eastern Region
Eagle Jet Top Gun Sprint Series | FL & GA | Brandon Grubaugh #6G 360 Sprint Fastrak SE Series | TN, GA, VA | Philip Thompson #24 Crate Late Model Bridgeport Speedway | Swedesboro, NJ | Chris Jenkins #27J Sportsman Modified Lebanon Valley Speedway | West Lebanon, NY | Scott Govertsen #117 DIRTcar Pro Stock Accord Speedway | Accord, NY | Vincent Visconti #9 Sportsman Modified * 3 Wins Five Mile Point Speedway | Kirkwood, NY | Randy Fox #957 Sportsman & Small Block Modifieds Selinsgrove Speedway | Shaun "Bruiser" Lawton #92 Pro Stock * 4 Wins / 2nd in Points Hamlin Speedway | Hamlin, PA | Tyler Galtro #29 270 Sprint Lanco Speedway | Newmanstown, PA | Corey Schmuck Jr. #26 Micro Sprint Greater Cumberland Raceway | Cumberland, MD | Ed Vogel #83E E-Modified Legendary Hilltop Speedway | Marietta, OH | Doug Carson #22 AMRA Sport Mod
Merritt Speedway | Merritt, BC | Urban Rednex Racing #59, #95, #49, #67 & #13 Hornets Red River Coop Speedway | Headingley, MB | Rene Poluyko #72p WISSOTA Modified Ohsweken Speedway | Ohsweken, ON | Jay Liverance & Team Green Racing Late Model & Thunder Stocks Outlook Stock Car Track | Outlook, SK | Nathan Peters #127 IMCA Street Stock
HI-Tec Oils Speedway | Toowoomba, QLD AU | Macdonald Racing #32 & #27 Modified Sedans Timmis Speedway | Mildura, VIC AU | Angelo Halacas & Mitch Gladmann Wingless Sprints Olympic Park Speedway | Mildura, VIC | Aunger Brothers Racing #17, #27, #37 & #77 Speedway Karts McCosker Rocky Speedway | Rockhampton, QLD AU | DJ Lennon #17 & #18 Super Stock
Waikaraka Park | Auckland, NZ | Mark Oldfield #47A Saloon
TEAM DIRT DOG MEMBERS/HOMETOWN
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